We had the great opportunity to create a piece of content for the World Health Organisation to showcase how to navigate their online learning platform WHO Academy.
WHO Academy is the flagship online learning platform and global learning centre created by the World Health Organisation to revolutionise lifelong learning in health. It serves as a central hub for high-quality, evidence-based training and professional development aimed at strengthening health systems and improving global health outcomes.
On this project we were lucky to work with talented creative director Hamish Pattison who was overseeing the project. Hamish built a robust outline and script which was then voiced and we got to work.
This project needed to be setup in an efficient way with simple yet elegant animation that could easily have content moved around, retimed or adjusted based on client feedback and requirements.
Key content was 3D modelled in 3DS Max which included a computer with a screen and desk elements. Multiple camera scenes were then setup at different angles and different focal lengths to create an array of differing scenes which could then be used in the edit to support the voice over. Scenes included tight zooms of the computer monitor and wider setup shots of the computer on the desk. A variety of differing scene setups.
The idea was to create half a dozen base scenes in 3D Max and then an overall video content track in After Effects, which would ultimately show up in the computer screen in the final After Effects composition. These scenes were rendered out of 3DS Max as image sequences and then imported into Adobe After Effects for the final comping. Virtual camera data was then exported from 3DS Max into After Effects for each of these scenes, with a 16×9 null placeholder also exported as a reference for the computer screen panel. This would allow us to create a video composition in After Effects which would match up exactly with the renders out of the 3D program. By utilising the virtual camera data from 3DS Max, we were able to show the content on the computer monitor for each of these scenes at any given point on the timeline from the master video composition in After Effects.
Screen Captures were taken from the WHO Academy website with relation to the voice-over and then placed into the master video composition in After Effects, which was timed and matched up to the voice-over.
The final deliverable was a 2min 30sec video showcasing the WHO Academy platform.
Leave a Reply